JARED BRUDER

The New York Times
Engaging with students over grab-and-go breakfast

The New York Times engaged The Dandy Group to develop a campaign to inspire college-aged young adult and student subscriptions.

To redefine the morning routine of “breakfast with the Times” for a digital generation, The Dandy Group created a campaign using basic, grab-and-go breakfast items in a simplified color palette to support a versatile approach to cover web, print, outdoor and mail.

CREATIVE STRATEGY
CREATIVE DIRECTION
DESIGN