JARED BRUDER

Scarlet
Contextually Aware. Helpful to Humans. Always Mindful.

For Scarlet, a product launched at SAMSUNG NEXT, The Dandy Group developed the overarching brand strategy, including brand pillars, mission, manifesto, and go-to-market strategy for this new artificial intelligence platform.

“Scarlet will change everything about your morning, and how you go about your day.”

BRAND STRATEGY