Pacific Standard
Exploring pathways within female-driven storytelling

Pacific Standard, a subsidiary label of Reese Witherspoon’s production company Hello Sunshine, presents powerful female-driven stories such as Gone Girl, and Wild.

For the Pacific Standard identity, The Dandy Group conceived an identity to convey the idea of multiple pathways of storytelling, through the inspiration of timezones, the pacific coast highway, and intersecting narratives.

BRANDING