JARED BRUDER

IBM CIO Implications
A new conversation about the role of technology in the C Suite

Challenge
As IBM evolved its consultant business solutions services, and expanded beyond hardware, they sought to lay the groundwork for influential conversations with CIOs about the value of their voice in the boardroom through a series of publications and discussions.

Goals
Transform previous hardware sales messaging to a new thought leadership platform

Action
Creative strategy and developed an accompanying visual language to highlight the inherent individual nature of vision and perspective. By fusing business imagery with Rorschach Test motifs, CIOs and CEOs were drawn into a conversation with IBM leadership about the future.

Jared Bruder at Ogilvy