Airbnb
Striking a local chord
The Dandy Group led strategy to answer Airbnb’s question, “What role will music play within the Airbnb ‘Belong Anywhere’ experience?” The call was answered with the “Sound Travels” strategy, encompassing the three core elements of travel planning, music while traveling, and music in creating memories of travels.
By devising engagements around local music, customized and sponsored playlists, The Dandy Group aimed to develop the engagement of the Airbnb community and encourage bookings, loyalty, and growth.
CREATIVE STRATEGY
